Shults Auto Group takes their business to a new level. A new commercial is up and running on Time Warner Cable, but you may notice something new.
For the first time, Shultsy will be broadcast to TV’s throughout Southern Tier New York and Northern Pennsylvania
However, the cute little car won’t just sit there, he’ll talk, wink, beep and make viewers everywhere put a smile on their face.
“I wanted our graphics people to create a happy, sparkling clean car with a big smile who would become the focal point,” Dave Burns, director of marketing wrote in an e-mail.
Originally, Shultsy was created to showcase Shults Auto Spas by adding a little zing to the campaign. And soon enough the shiny car needed a name.
“Most everyone loved the happy little red car,” Burns wrote. “So I decided to name him Shultsy in view of he becoming the future mascot of the Shults Auto Group.”
A company out of Buffalo did the initial animation to Shultsy, but for the commercial Time Warner did more tweaking to the commercial to make it ready to air!
The new commercial on Time Warner is on many different networks such as, CNN, ESPN, TBSC, TNT and the Weather Channel.
The impact of the commercial is already being felt at franchises across the region.
“The initial consumer reaction to the commercial has been excellent and we expect to break all previous tire sales records,” Burns wrote.
Burns believes that Shultsy will not only be in this commercial, but will stick around for viewers of all ages to enjoy.
“Viewers can expect to hear more from him in the future,” Burns wrote.
To shop Shults, log onto www.shultsauto.com or visit any one of their 10 locations.
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